Environment 61 employees 64 community 61 governance 66. The corporate social responsibility initiatives on coca cola. Most of cocacola hbcs corporate contributions are managed by its country operations. The ethos of social responsibility in a cocacola advertisement. Cocacola corporate social responsibility coca cola. Philanthropy to corporate social responsibility cokes.
Coca cola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Some of these businesseshave takenthe conceptof makingthe worlda betterplace,usedtheirwealthandpower,andhave thuscreateda road map to sustainable. It details the activities taken up by cocacola indias management and employees to contribute to the society and community in which the company operates. Pdf a case study on corporate social responsibility in. King graduate school abstract large companies like coca cola, have always engaged in corporate social responsibilities. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. In an open letter to the calvert group and the interfaith center on corporate responsibility iccr, rogers challenges the groups designation of cocacola as socially responsible, with detailed documentation of cocacolas human rights. Energy conservationclimate change reduce the overall carbon footprint of our business operations by. Cocacola has chosen to embark on a very different path to sustainability. This casestudy of cocacola south africas ccsa corporate social responsibility csr focuses on the companys potential for development in south africa by way of examining its corporate social investment csi projects. Recently coca cola has come with a new dialogue on the role of the business in the society combing profit and purpose. In 20 the cocacola company announced their latest corporate social responsibility csr project. Coca cola social responsibility and sustainability 1742 words 7 pages. Coca cola corporate social responsibility research.
Coca cola sustainability essays 922 words bartleby. In 2011, cocacola philippines rolled out the star program in partnership with the technical education and skills development authority tesda. A case study in cocacola, corporate social responsibility, and. The company has also been accused of discrimination and a case was filled in 1999 against the company for this offense. Cola systems business is to provide refreshment and moments of happiness to consumers through products and to bring about worthwhile, positive social change.
The ethos of social responsibility in a cocacola advertisement giovanna ike coan abstract. Coca cola corporate social responsibility coca cola. Through a content analysis of cocacolas social media posts on potentially controversial topics related to sustainability, health, and social change, this study. Corporate social responsibility 1 the effects of corporate social. Corporate social responsibility efforts and ethics at coca. Cocacola is coopting the corporate social responsibility movement. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. Aug 08, 2011 how does cocacola integrate sustainability into their operations. Cocacola and corporate citizenship by jackie hayes under contemporary globalization, corporations have achieved a size and scope unparalleled to any other time in history may 24. A video on coca cola and its corporate social responsibility. Corporate social responsibility report coca cola icecek. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates.
Corporate social responsibility csr and sustainability data for the cocacola company, beverage manufacturing and usa. Energy conservationclimate change reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to the 2007 baseline. Csr coke bus 503 csr coca cola running head csr coca. Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. Sustainability our sustainable initiatives cocacola ie.
Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr. Coca cola and corporate social responsibility coca cola s position atop the branding world hasnt come easily, and its future there isnt guaranteed. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as. The corporate social responsibility initiatives on coca. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Cocacola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college. In 20 the cocacola company announced their latest corporate social. A case study on corporate social responsibility in nestle, tata, itc article pdf available january 2016 with 48,425 reads how we measure reads. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept.
Ccis core business is to produce, sell and distribute sparkling and still beverages of the coca cola company tccc. Mar 17, 2014 a video on coca cola and its corporate social responsibility. The ceo of cocacola on using the companys scale for good. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. Environment 57 employees 59 community 57 governance 55.
This case is about coca cola s corporate social responsibility csr initiatives in india. This article studies the proposition that csr can avert the tragedy of the commons by examining a case study in depth. Corporate social responsibility of coca cola amatil sample. In 2011, coca cola philippines rolled out the star program in partnership with the technical education and skills development authority tesda. How does cocacola integrate sustainability into their operations. Respect for human rights is fundamental to our corporate activities and we. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. Cocacola hbcs aim is to ensure that the companys contributions are made in accordance with this policy and the group community strategy. King graduate school abstract large companies like cocacola, have always engaged in. Some of these businesseshave takenthe conceptof makingthe worlda betterplace,usedtheirwealthandpower,andhave thuscreateda road map to. It helps coca cola when the company employees largest employer in africa and is the top leader providing people with opportunities overseas to earn better living, as well as benefitting in the developing countries.
Csr coke bus 503 csr coca cola running head csr coca cola. Four case studies on corporate social responsibility. In 20 the coca cola company announced their latest corporate social responsibility csr project. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. Solid foundation in civic responsibility complies with all labour and employment laws within the countries in which it operates meets and exceeds local environmental regulations the cocacola quality system on par with iso 9001, iso 14001, ohsas 18001 subscribes to the global food safety initiative and other. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. The elementarythemed pdf of the ekocenter articulates the programs. In june 2014, the uttar pradesh pollution control board in north india ordered that coca cola bottling plant operating in village mehdiganj, immediately be closed for studentshare our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. May 29, 2014 cocacola is one of the many companies that are making efforts to tackle the worlds greatest societal challenges water scarcity, climate change, and even the rights of women and girls in. Corporate social responsibility and competitive advantage. Cocacola learns a tough lesson about corporate sustainability. The content of this report is consistent with the global framework for corporate social responsibility established by the cocacola company tccc under four pillars of environment, marketplace, workplace and community.
This case is about cocacolas corporate social responsibility csr initiatives in india. Coca cola csr report each corporationin thisworldishere forsomethinggreat. The theme of this campaign was social responsibility and the focus in the advertisement studied here is on. Cocacola hbcs 2010 social responsibility report focuses on the sustainability issues that matter most to our stakeholders and our business. We use cookies to optimise our website to provide you with the best, most relevant experience. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and cocacola products under the premise of social enterprise. Corporate social responsibility in the coca cola company. Coca cola corporate social responsibility researchmethodology. Corporate social responsibility and competitive advantage at. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages each day. Corporate social responsibility of coca cola amatil. Coca cola india what is csr corporate social responsibility.
Cocacola is one of the many companies that are making efforts to tackle the worlds greatest societal challenges water scarcity, climate change, and even the. Pdf four case studies on corporate social responsibility. Corporate social responsibility 1 the effects of corporate social responsibility for coca cola theresa rice everest. Reduce the amount of water it uses to make its beverages. Coca cola hbcs 2010 social responsibility report focuses on the sustainability issues that matter most to our stakeholders and our business. The star program is designed for women microentrepreneurs who own and manage sarisari stores or carinderias. By continuing to browse the site you are agreeing to our cookie policy. Did you know that we give back at least 1% of the companys operating income. Intellectual propertyrightsof thispaper,ownedbytywinther. At coca cola, csr is part of our commitment to establishing sustainable communities. Sep 01, 20 fun sneak food into class and diy school supplies. Pdf examining public response to corporate social initiative. Cocacola india foundation the foundation in 2008 with a view to extend its corporate social responsibility csr initiatives to cover the community at large.
Corporate social responsibility csr and sustainability data for the coca cola company, beverage manufacturing and usa. Apply to store manager, order picker, production supervisor and more. On june 5, 2007, the cocacola company announced a new commitment to replace the water used in its beverages and their production. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Do conflicts affect a companys corporate social responsibility policy. Contact information director media and public affairs. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta. Thats according to ray rogers of the corporate campaign in new york city. For several years its facility in brampton, ontario, one of its largest in north america, has been transforming its manufacturing and distribution to save energy, reduce carbon footprint, water usage, and material usage. Coca cola has the most aggressive lawyers in the world who ensure the companys rules are adhered to regarding where and how to sell the coca cola products. The corporate social responsibility initiatives on coca cola business essay. Is coke cola using corporate social responsibility csr to. The criteria can be found in the carbon accounting manual.
Coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. I choose a case study cocacolas bottling operations. Corporate social responsibility coca cola enterprises a business operates in an environment. Please see below for further details on cocacola hbcs selection and approval processes. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Students name professors name course date corporate social responsibility efforts and ethics at cocacola introduction ethics refers to moral principles based on beliefs of what is right and what is wrong, which is crucial in conducting business cragg 2. Cocacola indias corporate social responsibilty strategy. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. A marketing strategy from corporate social responsibility. This case philanthropy to corporate social responsibility, cokes initiatives focus on the cocacola company coke, the 118yearold soft drink producer and usbased multinational, has engaged in various philanthropic and social initiatives in the communities where it operates, across the globe. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. Coca cola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college.