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Kerin southern methodist university steven w hartley university of denver university of minnesota me grauu hill mcgrawhill irwin. Marketing, 12th edition, kerin, hartley, rudelius, mcgraw hill, isbn 9780077861032. The core, 5th edition kindle edition by rudelius, william, kerin, roger, hartley, steven. Marketing by kerin, roger a berkowitz, eric n hartley, steven w rudelius, william and a great selection of related books, art and collectibles available now at. The core, 3e by kerin, hartley, and rudelius continues the tradition of cuttingedge content and studentfriendliness set by marketing 9e, but in a shorter, more accessible package.
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